CUSTOMER RELATIONSHIP MANAGEMENT CREATING COMPETITIVE ADVANTAGE THROUGH
To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being...
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|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill
2001
©2001 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2019413121258 | ||
| 020 | # | # | |a 9780071206785 |
| 020 | # | # | |a 0071206787 |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.5 |b .S76 2001 |
| 100 | 1 | # | |a STORBACKA,KAJ |e author |
| 245 | 1 | 0 | |a CUSTOMER RELATIONSHIP MANAGEMENT |b CREATING COMPETITIVE ADVANTAGE THROUGH |c KAJ STORBACKA , JARMO R.LEHTINEN |
| 264 | # | 1 | |a Singapore |b McGraw-Hill |c 2001 |
| 264 | # | 1 | |c ©2001 |
| 300 | # | # | |a x,160 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value. |
| 650 | # | 0 | |a Competition |
| 650 | # | 0 | |a Customer relations |x Management |
| 650 | # | 0 | |a Customer services |v Management |
| 700 | 1 | # | |a Lehtinen, Jarmo R |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277414 |
| 964 | # | # | |c BOK |d 01 |
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Customer relationship management creating competitive advantage through win-win relationship strategies