CUSTOMER RELATIONSHIP MANAGEMENT CREATING COMPETITIVE ADVANTAGE THROUGH

CUSTOMER RELATIONSHIP MANAGEMENT CREATING COMPETITIVE ADVANTAGE THROUGH

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being...

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Bibliographic Details
Main Author: STORBACKA,KAJ (Author)
Other Authors: Lehtinen, Jarmo R
Format: Book
Language:English
Published: Singapore McGraw-Hill 2001
©2001
Subjects:
Competition
Customer relations > Management
Customer services > Management
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