Advertising its role in modern marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Chicago
Dryden Press
1986
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| Edition: | 6th ed |
| Series: | Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-27719 | ||
| 020 | # | # | |a 0030016738 |
| 090 | 0 | 0 | |a HF5823 |b .D78 1986 |
| 100 | 1 | # | |a Dunn, S.Watson |q (Samuel Watsond1918- |
| 245 | 1 | 1 | |a Advertising |b its role in modern marketing |c S.Wa tson Dunn, Arnold M. Barban |
| 250 | # | # | |a 6th ed |
| 260 | # | # | |a Chicago |b Dryden Press |c 1986 |
| 300 | # | # | |a xxviii, 802 p., [8] p. of plates |b ill. (some col.) |c 25 cm |
| 490 | 1 | # | |a Dryden Press series in marketing |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Barban, Arnold M |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27719 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Advertising: its role in modern marketing