Advertising its role in modern marketing

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Bibliographic Details
Main Author:	Dunn, S.Watson (Samuel Watsond1918-
Other Authors:	Barban, Arnold M
Format:	Book
Published:	Chicago Dryden Press 1986
Edition:	6th ed
Series:	Dryden Press series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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