Advertising its role in modern marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Chicago
Dryden Press
1986
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| Edition: | 6th ed |
| Series: | Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxviii, 802 p., [8] p. of plates ill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0030016738 |
Advertising; its role in modern marketing