Advertising principles and management cases

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Bibliographic Details
Main Author:	Dirksen, Charles J
Other Authors:	Kroeger, Arthur 1908-, Nicosia, Francesco M
Format:	Book
Published:	Homewood, Ill. R.D. Irwin 1983
Edition:	6th ed
Subjects:	Advertising Advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-27715
020	#	#	\|a 0256026467
090	0	0	\|a HF5823 \|b .D63 1983
100	1	#	\|a Dirksen, Charles J
245	1	1	\|a Advertising \|b principles and management cases \|c Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia
250	#	#	\|a 6th ed
260	#	#	\|a Homewood, Ill. \|b R.D. Irwin \|c 1983
300	#	#	\|a xiv, 622 p., [4] p. of plates \|b ill. (some col.) \|c 25 cm
500	#	#	\|a Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.# \|a Includes indexes.
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|x Case studies
700	1	#	\|a Kroeger, Arthur \|d 1908-
700	#	#	\|a Nicosia, Francesco M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27715
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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