Advertising principles and management cases

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Bibliographic Details
Main Author:	Dirksen, Charles J
Other Authors:	Kroeger, Arthur 1908-, Nicosia, Francesco M
Format:	Unknown
Published:	Homewood, Ill. R.D. Irwin 1983
Edition:	6th ed
Subjects:	Advertising Advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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