Advertising principles and management cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Homewood, Ill.
R.D. Irwin
1983
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.# Includes indexes. |
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| Physical Description: | xiv, 622 p., [4] p. of plates ill. (some col.) 25 cm |
| ISBN: | 0256026467 |
Advertising principles and problems