Advertising principles and management cases

Advertising principles and management cases

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Bibliographic Details
Main Author: Dirksen, Charles J
Other Authors: Kroeger, Arthur 1908-, Nicosia, Francesco M
Format: Unknown
Published: Homewood, Ill. R.D. Irwin 1983
Edition:6th ed
Subjects:
Advertising
Advertising > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.# Includes indexes.
Physical Description:xiv, 622 p., [4] p. of plates ill. (some col.) 25 cm
ISBN:0256026467

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