Essentials of Marketing A global-managerial approach
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Main Authors: | Perreault, William D. (Author), McCarthy, Jerome (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill/Irwin
2003
|
Edition: | 9th ed |
Series: | McGraw-Hill/Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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