Essentials of Marketing A global-managerial approach

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Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, Jerome (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin 2003
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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