Essentials of Marketing A global-managerial approach
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2003
|
| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-277056 | ||
| 005 | 202391515343 | ||
| 008 | 231015t2003 -US ag# ##001 ##eng#D | ||
| 020 | # | # | |a 0072464208 (paperback) |
| 020 | # | # | |a 9780072464207 (paperback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .M378 2003 |
| 100 | 1 | # | |a Perreault, William D. |e author |
| 245 | 1 | 1 | |a Essentials of Marketing |b A global-managerial approach |c William D. Perreault, E. Jerome McCarthy |
| 250 | # | # | |a 9th ed |
| 264 | # | 1 | |a Boston |b McGraw-Hill/Irwin |c 2003 |
| 300 | # | # | |a xxxii, 624 pages |b illustrations [some colour] |c 28 cm. |e 1 compact disk |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a McCarthy, Jerome |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277056 |
| 964 | # | # | |c BOK |d 01 |
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Essentials of marketing a global-managerial approach