Essentials of Marketing A global-managerial approach
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2003
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| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxii, 624 pages illustrations [some colour] 28 cm. 1 compact disk |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072464208 (paperback) 9780072464207 (paperback) |
Essentials of marketing a global-managerial approach