Principles of service marketing and management
This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive ap...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River,NJ
Prentice-Hall
2002
©2002 |
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of service marketing and management
