Principles of service marketing and management

Principles of service marketing and management

This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive ap...

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: Upper Saddle River,NJ Prentice-Hall 2002
©2002
Edition:2nd edition
Subjects:
Service industries > Management > United States
Service industries > Marketing > United States
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