The Practice of Market and Social Research An Introduction

The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved...

Full description

Saved in:
Bibliographic Details
Main Author: McGivern, Yvonne (Author)
Format: Book
Language:English
Published: Harlow, England Prentice-Hall 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!