The Practice of Market and Social Research An Introduction
The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved...
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Harlow, England
Prentice-Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The practice of market and social research an introduction 
ALTERNATIVE MARKET RESEARCH METHODS Market Sensing 
MARKETING RESEARCH an applied approach