Consumer behavior and marketing action
This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
PWS-KENT Pub.
1987
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| Edition: | 4th. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior and marketing action 
Consumer behavior