Consumer behavior and marketing action
This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PWS-KENT Pub.
1987
|
| Edition: | 4th. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Consumer behavior and marketing action