Consumer behavior and marketing action

Consumer behavior and marketing action

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This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level

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Bibliographic Details
Main Author: Assael, Henry (Author)
Format: Book
Language:English
Published: Boston PWS-KENT Pub. 1987
Edition:4th. ed
Subjects:
Motivational research (Marketing)
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Consumer behavior 
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