Cross-cultural marketing
Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different so...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management a cultural perspective