Cross-cultural marketing

Cross-cultural marketing

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Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different so...

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Bibliographic Details
Other Authors: Nwankwo, Sonny (Editor), Rugimbana, Robert (Editor)
Format: Book
Language:English
Published: Australia Thomson 2003
Subjects:
Marketing > Cross-cultural studies
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