Cross-cultural marketing
Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different so...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson
2003
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing management a cultural perspective