Cross-cultural marketing

Cross-cultural marketing

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Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different so...

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Bibliographic Details
Other Authors: Nwankwo, Sonny (Editor), Rugimbana, Robert (Editor)
Format: Book
Language:English
Published: Australia Thomson 2003
Subjects:
Marketing > Cross-cultural studies
Online Access:Click Here to View Status and Holdings.
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Summary:Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices
Physical Description:xiv, 370 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:1861528019
9781861528018

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