ESSENTIALS OF MARKETING RESEARCH
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in v...
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Main Authors: | Kumar, V. (Author), Aaker, David A. (Author), Day, George S. (Author) |
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Format: | Book |
Language: | English |
Published: |
Hoboken, NJ
JOHN WILEY & SONS
2002
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Edition: | SECOND EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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