ESSENTIALS OF MARKETING RESEARCH

ESSENTIALS OF MARKETING RESEARCH

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Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in v...

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Bibliographic Details
Main Authors: Kumar, V. (Author), Aaker, David A. (Author), Day, George S. (Author)
Format: Book
Language:English
Published: Hoboken, NJ JOHN WILEY & SONS 2002
Edition:SECOND EDITION
Subjects:
Marketing research
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