Improving survey questions design and evaluation

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and...

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Bibliographic Details
Main Author: Fowler, Floyd J (Author)
Format: Book
Language:English
Published: Thousand Oaks SAGE Publications 1995
Series:Applied social research methods series
Subjects:
Online Access:Click Here to View Status and Holdings.
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