Customer Care Excellence How to Create an Effective Customer Focus

Customer Care Excellence How to Create an Effective Customer Focus

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Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market sha...

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Bibliographic Details
Main Author: Cook, Sarah (Author)
Format: Book
Language:English
Published: London Kogan Page 2002
Edition:4th Edition
Series:Professional paperbacks
Subjects:
Customer services
Customer relations
Consumer satisfaction
Total quality management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Today's consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service and convenience, and will not be 'sold to' or manipulated. Companies that do not face up to these changes will lose market share.
Physical Description:vi, 248 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0749437928

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