The responsive public library how to develop and market a winning collection

• Main Authors: Baker, Sharon L. (Author), Wallace, Karen L. (Author)
• Format: Book
• Language: English
• Published: Colorado Libraries Unlimited 2002; ©2002
• Edition: 2nd ed
• Subjects: Libraries and community > United States; Public libraries > Marketing > United States; Public libraries > Collection development > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvii, 364 pages illustration 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 1563086484

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library--its collection--the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.