The responsive public library how to develop and market a winning collection

The responsive public library how to develop and market a winning collection

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library--its collection--the authors show how proven marketing techniques can be applied to library collection development in toda...

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Bibliographic Details
Main Authors: Baker, Sharon L. (Author), Wallace, Karen L. (Author)
Format: Book
Language:English
Published: Colorado Libraries Unlimited 2002
©2002
Edition:2nd ed
Subjects:
Libraries and community > United States
Public libraries > Marketing > United States
Public libraries > Collection development > United States
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