SOCIAL MARKETING Improving The Quality of Life
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples o...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Califonia
Sage Publications
2002
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SOCIAL MARKETING Influencing Behaviors for Good