SOCIAL MARKETING Improving The Quality of Life

SOCIAL MARKETING Improving The Quality of Life

This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples o...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Roberto, Ned (Author), Lee, Nancy (Author)
Format: Book
Language:English
Published: Thousand Oaks, Califonia Sage Publications 2002
Edition:SECOND EDITION
Subjects:
Behavior modification
Social marketing
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