SOCIAL MARKETING Improving The Quality of Life
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples o...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Califonia
Sage Publications
2002
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process. |
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| Physical Description: | xvi, 438 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0761924345 9780761924340 |
SOCIAL MARKETING Influencing Behaviors for Good