International Marketing and Export Management
This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2002
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT