International Marketing and Export Management

International Marketing and Export Management

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This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the...

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Bibliographic Details
Main Authors: Albaum, Gerald (Author), Strandskov, Jesper (Author), Duerr, Edwin (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2002
Edition:FOURTH EDITION
Subjects:
Export marketing > Management
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