International Marketing

International Marketing

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Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, International Marketing is ess...

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Bibliographic Details
Main Authors: Ghauri, Pervez N. (Author), Cateora, Philip (Author)
Format: Book
Language:English
Published: London Mc Graw Hill Education 2014
Edition:Fourth edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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