Market research in practice
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2002
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | vii, 544 pages illustrations 24 cm |
| ISBN: | 0074707574 |
The practice of marketing research