Market research in practice
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia. |
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| Item Description: | Includes index |
| Physical Description: | vii, 544 pages illustrations 24 cm |
| ISBN: | 0074707574 |
Practical marketing research