Market research in practice
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within...
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw Hill
2002
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Online Access: | Click Here to View Status and Holdings. |
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