Market research in practice

Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within...

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Bibliographic Details
Main Author: Boyce, John David 1934 (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2002
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