Brand new how entrepreneurs earned consumers' trust from Wedgwood to Dell
This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell, bringing to life how they constructed enduring connections between their companies and their customers. Included in this text is a rich examination...
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| Format: | Book |
| Language: | English |
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Boston
Harvard Business
©2001
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| Online Access: | Click Here to View Status and Holdings. |
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The new rules of business leading entrepreneurs reveal their secrets for success