FCB-Ulka brand building advertising concepts and cases
Case studies of brands handled by FCB-Ulka Advertising, Bombay.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand new brand thinking brought to life by 11 experts who do
CREATING BRAND LOYALTY The Management of Power Positioning and Really Great Advertising
UNDERSTANDING BRANDS by 10 people who do
