FCB-Ulka brand building advertising concepts and cases

Case studies of brands handled by FCB-Ulka Advertising, Bombay.

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Bibliographic Details
Main Author:	Parameswaran, M. G (Author)
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill 2001
Subjects:	Advertising > Brand name products > India
Online Access:	Click Here to View Status and Holdings.
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