FCB-Ulka brand building advertising concepts and cases

• Main Author: Parameswaran, M. G (Author)
• Format: Book
• Language: English
• Published: New Delhi Tata McGraw-Hill 2001
• Subjects: Advertising > Brand name products > India
• Online Access: Click Here to View Status and Holdings.
• Item Description: Compact disc in pocket
• Physical Description: x, 212 pages colour illustrations 29 cm. 1 compact disk
• ISBN: 0074633384

Case studies of brands handled by FCB-Ulka Advertising, Bombay.