Understanding Corporate Strategy
This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson Learning
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies. |
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| Item Description: | Includes index |
| Physical Description: | xix, 610 pages illustrations 23 cm. |
| ISBN: | 1861527551 (pbk.) 9781861527554 |
Corporate strategy