Understanding Corporate Strategy
This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Australia
Thomson Learning
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Corporate strategy 
MANAGING THE STRATEGY PROCESS A Framework for a Multibusiness Firm 
Strategic synergy