Electronic Commerce B2C Strategies and Models
A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the u...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley
2002
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| Series: | Wiley series in information systems
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books, music, technology sales, gifts, groceries and general merchandise. Of value to senior and middle managers and both corporate and independent management consultants, this book will also be of interest to MBA students, post-gradua |
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| Physical Description: | xii, 352 pages illustrations 23 cm |
| ISBN: | 0471487058 |
Electronic commerce