Electronic Commerce B2C Strategies and Models

A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the u...

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Bibliographic Details
Other Authors: Elliot,Steve (edited)
Format: Book
Language:English
Published: Chichester John Wiley 2002
Series:Wiley series in information systems
Subjects:
Online Access:Click Here to View Status and Holdings.
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