Electronic Commerce B2C Strategies and Models
A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the u...
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Format: | Book |
Language: | English |
Published: |
Chichester
John Wiley
2002
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Series: | Wiley series in information systems
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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