Marketing channels a relationship management approach
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill
2002
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| Edition: | 2nd ed |
| Series: | The McGraw-hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0072895128 |
| 090 | 0 | 0 | |a HF5415.I29 |b .P45 2002 |
| 100 | 1 | # | |a Pelton, Lou E. |
| 245 | 1 | 0 | |a Marketing channels |b a relationship management approach |c Lou E. Pelton, David Strutton, James R. Lumpkin |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Boston |b McGraw Hill |c 2002 |
| 300 | # | # | |a xxvi, 514 p. |b ill. |c 23 cm |
| 490 | 1 | # | |a The McGraw-hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing channels |
| 650 | # | 0 | |a Relationship marketing |
| 700 | 1 | # | |a Lumpkin, James R. |
| 700 | # | # | |a Strutton, David |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=257225 |
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Marketing channels a relationship management approach