Marketing channels a relationship management approach

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Bibliographic Details
Main Author:	Pelton, Lou E.
Other Authors:	Lumpkin, James R., Strutton, David
Format:	Book
Published:	Boston McGraw Hill 2002
Edition:	2nd ed
Series:	The McGraw-hill/Irwin series in marketing
Subjects:	Marketing channels Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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