Business to business electronic commerce challenges and solutions
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey
Idea Group
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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ELECTRONIC COMMERCE 2002 
Electronic commerce 2004 a managerial perspective