FUTURE-DRIVEN LIBRARY MARKETING
"Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the li...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Assoc.
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-256312 | ||
| 005 | 2020027104933 | ||
| 008 | 200127t1998 -US a #001 eng D | ||
| 020 | # | # | |a 0838907350 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z678 |b .W44 1998 |
| 100 | 1 | # | |a Weingand, Darlene E. |e author |
| 245 | 1 | 0 | |a FUTURE-DRIVEN LIBRARY MARKETING |c Darlene E. Weingand |
| 264 | # | 1 | |a Chicago |b American Library Assoc. |c 1998 |
| 264 | # | 4 | |c ©1998 |
| 300 | # | # | |a xii, 189 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a "Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings. Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services." "A thorough bibliography includes resources for future-driven marketing and planning."--Jacket. |
| 650 | # | 0 | |a Library planning |x Marketing |
| 650 | # | 0 | |a Libraries |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=256312 |
| 964 | # | # | |c BOK |d 01 |
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Libraries, mission & marketing writing mission statements that work