FUTURE-DRIVEN LIBRARY MARKETING
"Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the li...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Assoc.
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Libraries, mission & marketing writing mission statements that work