Marketing concepts for libraries and information services
What is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. The most successfu...
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| Format: | Book |
| Language: | English |
| Published: |
London
Facet Publishing
2002
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing concepts for libraries and information services
INTRODUCTION TO MARKETING OF LIBRARY AND INFORMATION SERVICES
